Leather to be part of new PV show in China
Première Vision is partnering trade show organiser Fashion Source to bring a new event to China, which will include leather manufacturers.
The first show will be held in Shenzhen in November, and will involve a range of from exhibitors from Asia and Europe.
Première Vision has had a local presence in China since 2004 through a promotional office and events held in Shanghai and Beijing.
PV organisers said: “The event will enable the group to establish a position in China in this market that - looking beyond the current health situation - is expected to become the world’s largest in terms of clothing and luxury goods as of 2025.
“Première Vision’s intention is to help companies develop their activity in this major fashion market, which is rapidly growing more sophisticated and upscale, particularly in southern China, which is seeing an extremely rapid development of industry players.”
Fashion Source attracts around 1,500 exhibitors and 50,000 visitors to its twice yearly shows in Shenzhen.
The show is organized by GL events. GL events is a co-shareholder of Première Vision alongside the Première Vision Association.
