Inga Gubeka: Consumers want to see leathergoods in person
22/01/2020
Talking to the BBC, designer Inga Gubeka said that online sales of his brand’s leathergoods — which include bags and accessories made with African leather — improved after he opened a bricks-and-mortar store.
While there is a strong emerging middle class in South Africa who are purchasing known luxury brands like Louis Vuitton and Chanel, he suggested that people are skeptical of lesser-known brands online.
Mr Gubeka said customers want the option of touching and feeling a product before spending $200-$400 on it.
With the aim of establishing a stronger local luxury goods market, he opened his store. Doing so, he said, “activated” his online sales, which he attributed to the trust instilled by having a physical location.
Image: Inga Gubeka on Twitter @ingagubeka
Share this story:
