Barneys liquidation sales to affect other luxury brands

27/11/2019
Barneys liquidation sales to affect other luxury brands
New York’s famous luxury department store Barneys is offering unusually deep discounts this week, as the store boosts efforts to liquidate its inventory over the Black Friday weekend. These cuts, which include a third or more off retail price, may impact sales for other luxury brands. 

Since Authentic Brands Group won court approval to buy the bankrupt company in late October, Barneys has been selling its remaining inventory. 

As reported in Bloomberg, Beth Goldstein, an analyst for fashion and handbags at research firm NPD Group, said the store’s move to liquidate an entire chain worth of luxury goods is unprecedented. As Barneys’ efforts continue through the holiday season, price cuts may go even deeper. The lower prices could also impact competitors, especially those at locations near Barneys stores.

“It’s completely different from what we’ve seen from anyone in the past,” Ms Goldstein was reported saying. “We don’t see discounts like this on luxury goods.”

Image: Barneys New York Madison Avenue flagship store.