MLA temporarily waives fees to boost industry recovery

22/11/2019
MLA temporarily waives fees to boost industry recovery
As part of a renewed focus on transformational change in the industry, research and marketing body Meat and Livestock Australia (MLA) is temporarily waiving fees relating to all products and services delivered directly to MLA levy payers from 25 November 2019 until 30 June 2021. 

This will include items such as Livestock Production Assurance (LPA) and National Vendor Declarations (NVD), training workshops such as Bred Well Fed Well and field days such as Beef Up Forums, but does not include the transaction levy.

According to Jason Strong (pictured), who became managing director in March, the intention of this move is to support producers directly and drive the national recovery of the red meat industry.

“We must use everything in our collective and individual powers to deliver transformational change and drive the national recovery of the red meat industry. I have no doubt that we are up for the challenge. We are resilient and when we work together we can achieve anything,” Mr Strong said.

Mr Strong announced the decision as part of his keynote address to the 2019 MLA Annual General Meeting (AGM) in Tamworth, New South Wales. He discussed MLA’s role in meeting the Red Meat Advisory Council’s 10-year vision of doubling the value of red meat sales

He called for renewed shared commitment and collaboration throughout all the industry, acknowledging that doing so is made even more difficult by recent drought, floods and fires. 

“Many of these challenges are outside of what we can control, however, there are also some significant areas that we can influence and overcome,” he said. “Temporarily removing charges for our products and services is something that MLA can control, and therefore my hope is a shared commitment from industry, to focus on supporting red meat levy payers and ensuring we tackle tough times together.

Image: New managing director Jason Strong speaking at 2019 MLA annual general meeting.