Ferrari tapping Armani talents to boost luxury products
06/11/2019
Rocco Iannone has been hired as brand diversification creative director. He’ll be responsible for developing the creative content, design and image of Ferrari’s own and licensed apparel and accessories collections.
At age 35, Mr Iannone has already served as head men’s designer at Giorgio Armani and designer at Dolce & Gabbana. Most recently, he spent two years as creative director at Pal Zileri. He holds a fashion degree from Milan’s Marangoni Institute.
Business of Fashion reported that the agreement with the Giorgio Armani Group is part of Ferrari's chief executive Louis Camilleri’s effort to meet his predecessor’s goal of transforming Ferrari into a complete luxury brand. The company has said that over the next decade, branded goods will contribute 10 percent of earnings before interest and tax.
Image: Ferrari’s Evo Livery women’s handbag.
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