COTANCE issues message of support for Leather Naturally
12/03/2019
In the statement, COTANCE said it recognised the need for a global campaign to promote leather. Secretary general, Gustavo Gonzalez-Quijano, said the organisation also acknowledged the need for such a campaign to be independent of the producing country or operator. He recommended that the sector’s operators support the initiative developed by Leather Naturally.
Leather Naturally is currently crowdfunding a global promotion campaign targeted at younger consumers and designers. The objective is to create a multimedia platform to promote leather as a fashion to stimulate leather consumption. The first part of the project will run for one year but the aim is to continue for a total period of five years.
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