Leathergoods brand turns its back on Black Friday
22/11/2018
Going straight to the point, Elvis & Kresse said: “We don’t like Black Friday. We don’t participate in Black Friday, other discount days or sales seasons. Elvis & Kresse is not a fast moving consumer goods brand. We aren’t fast at all. We are slow. Our materials are rescued and their transformation takes time. We build to last, not for obsolescence.”
It warned against over-production, dead stock and excess, but also said it would not want to put its “small, happy team” under the pressure of having to produce large numbers of products in “a frenzy” around “random days” such as Black Friday to generate “sales without thought or feeling”.
Bags and other products in the brand’s range use materials such as leather off-cuts. It has a five-year agreement in place with Burberry, under which at least 120 tonnes of leather off-cuts from the manufacture of Burberry products will go into Elvis & Kresse products.
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