Mulberry’s fashion links boost apprenticeship scheme
18/05/2018
This was one of the messages SATRA assistant director Dr Christine Powley-Williams delivered at the 2018 UITIC Congress in Porto in May in a presentation about training in the leather and footwear industry.
Mulberry started its programme in 2006, she said, because its workforce then had an average age of more than 50. However, in the early days, the company continued to find it difficult to recruit young people in the area around its headquarters in Somerset in south-west England.
“What attracted young people in the end,” Dr Powley-Williams told the audience, “was when Mulberry told them they could work for a fashion brand. That appealed to them.”
She explained that since 2006, 100 young people have completed Mulberry’s apprenticeship programme and 75 of them have stayed with the company, bringing the average age of its workforce today down to 36.
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