'Significant growth opportunity' in Japan for Mulber - leatherbiz: Lea Leatherbiz

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'Significant growth opportunity' in Japan for Mulberry

07/07/2017
Leathergoods brand Mulberry has stepped up the expansion of its business in Asia by launching a new joint venture company in Japan. 

It has signed an agreement with Onward Global Fashion (OGF) Co., a Japanese company, which will see the two parties take an equal share in Mulberry Japan, the new business. The companies will invest a total of £2.8 million in the new venture to develop Mulberry’s distribution network and brand presence in the country. 

The key aim of Mulberry Japan, which will be headquartered in Tokyo, is to develop the brand’s retail, digital, omni-channel and wholesale business in the Japanese market. 

The chief executive of Mulberry, Thierry Andretta, said the company sees a “significant growth opportunity” in Japan. He added that OGF’s “extensive luxury goods experience” would be an asset to the joint venture in the future. 

In March 2017, Mulberry announced the creation of Mulberry Asia, a joint venture with Singapore billionaire Christina Ong, who owns a 56% stake in Mulberry through her company, Challice. Mulberry China, which launched on April 3, focuses on Greater China. 

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