Brazilian leather touches down in Paris
07/02/2017
“The public at Première Vision is highly qualified and loyal. It’s a high-standard event for all those who live and create fashion”, explained Letícia Luft, manager of the Brazilian Leather project.
The companies that will exhibit are: Best Brasil, Nova Kaeru, Rusan and Soubach. They are expected to generate $1 million in business during the event.
Camila Koefender, director at Curtume Rusan, said the company has “huge expectations” for Première Vision Leather. It sees it as an opportunity to strengthen its relationships with international customers. Ms Koefender admitted that these are harder to consolidate in comparison to domestic partnerships.
Brazilian Leather will allow present its Preview do Couro (Leather Preview) to the public in Paris. It consists of selection of hides that anticipate future trends. They are developed with the help of various Brazilian tanneries.
Share this story:
