Is the golden age of the handbag coming to an end?
12/01/2017
Edited has reported that in the final three months of the year, the number of new styles introduced by Michael Kors dropped 24% compared to the previous quarter. It was a similar story at Prada and LVMH-owned Louis Vuitton, which both offered 35% fewer new designs, while Burberry’s number dropped 8%.
Katie Smith, a fashion analyst at Edited, said brands are finding it hard to strike a balance between having too much inventory, commonly referred to as “dead stock”, and ensuring there are enough new styles to attract consumers.
Image courtesy of Prada.
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