Michael Kors presses ahead with menswear range
29/11/2016
In June, the brand announced that it was stepping up its menswear efforts in an attempt to diversify its customer base and address a slowdown in growth. As part of this strategy it entered into a partnership with the McLaren-Honda Formula 1 racing team, which saw it create a limited-edition men’s leather jacket.
It will open a dedicated menswear store in London’s Westfield shopping centre on December 15. Although initially focused exclusively on menswear, Michael Kors plans to merge this store with an adjacent womenswear outlet.
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