Stella International to tap into ‘athleisure’ trend
18/10/2016
Between January and September 2016, Stella, which operates 177 Stella Luna stores, 60 What For stores and one JKJY by Stella store, all in China, shipped 40 million pairs of shoes, a decline in volume of 7.6% year on year.
Commenting on the results, Stella International chairman, Jack Chiang, said: “The overall demand and orders for our footwear products are likely to remain subdued in the short-to-medium term. But we are confident that the investments we have made over the last few years to shift our capacity in China to inland provinces, as well as to expand our capacity in Vietnam, Indonesia and Bangladesh, will allow us to control our costs in the long term and profitably meet rising demand for new footwear categories, such as athleisure.”
The group makes 66% of all its shoes in China with the other 34% being made in factories elsewhere. It has production facilities up and running in four other countries in Vietnam, Indonesia, Bangladesh and the Philippines.
Share this story:
