Indonesia’s buffalo meat plans to go ahead despite slow start

19/09/2016
Consumers in and around the Indonesian capital, Jakarta, appear to have been slow to switch from beef to buffalo meat, according to local media reports.

Imported frozen buffalo meat from India began to arrive at the start of this month as part of a deliberate government strategy to lower Indonesia’s reliance on Australia and New Zealand as sources of meat; the government felt prices of imported beef from Australia and New Zealand had gone too high and that buffalo would offer consumers a more affordable option.

Reports suggest the buffalo meat is on sale in and around the capital for prices around $4.70 per kilo, compared to beef, which can be as expensive as $8.65 per kilo. However, traders have said the response from the public has been slow.

Following an initial shipment of 10,000 tonnes of buffalo meat from India, the government has said it will go ahead with plans to import a further 70,000 tonnes before the end of this year.