ACLE to dictate future strategy of Brazilian leather - leatherbiz: Lea Leatherbiz

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ACLE to dictate future strategy of Brazilian leather companies

30/08/2016
Brazil will be well represented at the upcoming All China Leather Exhibition (ACLE), which takes place from August 31 to September in Shanghai, China. It is predicted that the event could generate $200 million in business for the country over the next 12 months.

A total of 21 Brazilian companies will exhibit their products with the help of Brazilian Leather, a project coordinated by the Centre for the Brazilian Tanning Industry (CICB) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

“It’s an important moment for the sector. We’ll have to see the Chinese market behaviour for the next few months, it could certainly define new strategic paths for Brazilian companies”, said executive president of the CICB, José Fernando Bello.

Brazilian Leather has organised preparatory meetings featuring all of the participating tanneries so that they can discuss the Chinese market and their approach to ACLE. Apex-Brasil has helped schedule meetings between Brazilian exhibitors and Chinese buyers during the event.

The Preview do Couro – Summer 2018 (Leather Preview) exhibition will also take place during the ACLE, showing articles developed with future trends in mind. 

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