Flat six months for Burberry, but digital offers solace
14/04/2016
Accessories, Burberry’s most important product division, showed flat rather than lower revenues, while its women’s and men’s categories were slightly down.
The company said its digital business grew in all parts of the world during the six-month period, with mobile delivering the majority of the growth.
Commenting on the results, chief executive, Christopher Bailey, said: “Brand momentum is strong, digital continued to outperform in the half and innovation in new products is resonating well with our customers.”