US airline puts faith in purple leather
19/10/2015
CEO Adam Blumenkranz said: "On JetPurple's four weekly US to Asia flights, all first class seats recline to full-flat sleeping positions. Some jetliners will be equipped with private staterooms, providing its highest-paying passengers in-flight bedrooms and bathrooms."
The company's new promotional video features the 1967 Jimi Hendrix song Purple Haze.
"Purple is also our exterior and interior livery colour," explains Mr Blumenkranz. "All cabins are tastefully appointed with purple leather seats, purple carpet and purple wall texture.
"To my knowledge, no other carrier claims Purple as its colour. Purple is the colour of valour and the colour of passion – and, it's very cool amongst millennials whilst being very retro – as in the song Purple Haze."
Share this story:
