Lectra promotes Céline Choussy Bedouet to chief mark - leatherbiz: Lea Leatherbiz

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Lectra promotes Céline Choussy Bedouet to chief marketing officer

05/05/2015
Lectra promotes Céline Choussy Bedouet to chief marketing officer
Cutting technology provider Lectra has promoted Céline Choussy Bedouet to the role of Chief Marketing Officer. Ms Choussy Bedouet, who joined Lectra in 2013, was previously marketing director for automotive and furniture and engaged enthusiastically during that time with tanners, designers and users of leather across both markets. She will now cover all of Lectra’s markets.

Chief executive, Daniel Harari, said on announcing the development: “Céline, who joined us 20 months ago, has made a significant contribution in reinforcing Lectra’s leadership in automotive and raising its profile in furniture.”

Ms Choussy Bedouet has a rich and diverse marketing experience, including strategic, operational marketing, field, channel and partner marketing. She started her career in 2000 at Dassault Systèmes where she held several senior positions, notably heading up the implementation and monitoring of Dassault Systèmes’ strategic partnership with Microsoft. In 2008, Céline Choussy Bedouet joined Autodesk as marketing manager for Europe.

Later on, she was in charge of global manufacturing marketing campaigns before joining Lectra in September 2013.


Related stories:

Lectra hosts Bordeaux event for furniture-makers 09/12/2015
Car seat maker uses Lectra solution as springboard into new markets 24/06/2015

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