Lancel promotes tannery in marketing for new design - leatherbiz: Lead Leatherbiz

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Lancel promotes tannery in marketing for new design

28/10/2014
French leathergoods brands Lancel has concentrated on the quality of the leather in the marketing for its new ‘Charlie’ bag, describing the products as “benefitting from the expertise of French tanning craftsmanship”.

It uses buffalo leather tanned in Espelette in the heart of the Basque region, requiring “specific expertise in the leather cutting” and “enhanced by a special process of creasing”.

It said: “This full-grained leather has a distinctive identity: the way the bag falls comes from the leather’s fullness and thickness. Over time, the leather will live and soften. Different grains of leather on a single bag or between two different bags are an integral part of this leather’s nature. Every skin is unique so every bag is too.”

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