National Beef announces new sales deal in China
26/08/2014
PHL was established in 1979 and has built up strong relationships with a number of leather suppliers around the world. Announcing the new partnership, National Beef referred to PHL as “one of Asia’s most prominent hide and leather trading companies”.
In addition to a management operation centre in Hong Kong and distribution facilities in Hong Kong, as well as in Shenzhen and Zhongshan on the Chinese mainland, the company has also established an international and standardised leather trading platform and a logistical distribution centre for Asia in Guangzhou’s Free Trade Zone.
At the time of the announcement, PHL said it intended to open additional offices in Guangdong, Fujian, Zhejiang, Hebei and Jiangsu provinces to serve regional agents and other independent companies.
For its part, National Beef has just completed a four-and-a-half year renovation of its wet blue tanning facility in St Joseph. The facility now has a capacity to process more than 60,000 hides per week, using high levels of automation and other innovative technology.
“Now that we have completed our world-class wet blue tannery, we are excited to partner with another strong sales agent to help us introduce our wet blue to new tanners throughout China,” said Robert Hein, senior vice-president at National Beef Leather, at the time of the announcement. “As China continues to move away from beamhouse conversion of raw hides, we will provide not only premium, selected, wet blue hides, but also an unprecedented amount of marketing support for these tanners.”
National Beef quoted figures from China’s ministry of commerce suggesting that China’s consumption of leather has reached 0.2 square-metres per person, or 260 million square-metres of leather per year in total, a figure that the ministry says is growing by 10% each year. Robert Hein concluded that National Beef’s appointment of PHL as a partner there was a demonstration of his company’s “unwavering commitment to the leather industry”.
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