Mulberry correct to go after “accessible luxury” bus - leatherbiz: Lea Leatherbiz

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Mulberry correct to go after “accessible luxury” business

16/06/2014
An analyst at financial group Exane BNP Paribas has said UK-based luxury brand Mulberry has done the correct thing in repositioning itself to capture more of the accessible luxury segment (Mulberry rethinks pricing strategy).

Luca Scolca, who is head of luxury at the Paris-based group, has told the Financial Times that Mulberry’s problem as that it was taken upmarket without being “credible at the higher end”.

“The opportunity in the accessible luxury space is very important,” Mr Scolca told the newspaper. “There is a very important market potentially available.”


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