Luxury car brands bag accessory success
13/05/2014
BurnOut Bags launched in 2013, with high-end customers being invited to run high-performance Mercedes vehicles over pieces of leather during test-drives, with the leather then being used to make BurnOut Bags, each one with the driver’s unique mark.
But Ben Johl from Frankfurt-based design agency Destroy vs Beauty, which worked with Mercedes on the project, has told the Financial Times that the idea has proved so popular BurnOut Bags are now available online, with tyre-marks now being made in house.
“[Customers] know about Louis Vuitton, Hermès and Chanel but want something different,” Mr Johl told the newspaper. “And the patterns we offer – scorched into the fabrics as a car shrieks away from a stationary position – are impossible to replicate. They are absolutely one of a kind.”
Bentley’s head of product design, Daniele Ceccomori, has said the collection of high-end leather handbags that his company began to offer in August 2013 has also proved popular, but told the FT they would continue to be sold only at Bentley dealerships. “The dealerships are our equivalent of flagship stores,” he said. “We see ourselves first and foremost as a luxury label first and a car brand second.”
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