Brazilian industry association wants greater awareness of leather law
25/11/2013
At the event, CICB executive president, José Fernando Bello, gave a presentation on the work his organisation has done in 2013 to increase awareness across Brazil of existing legislation that seeks to protect the good name of leather.
A law that has been in place since 1965 prohibits manufacturers of synthetic materials from using the word ‘leather’ in their product names. Mr Bello highlighted a series of actions that CICB has been involved in this year to make manufacturers, retailers, consumers and the media more aware of the law and its possible consequences.
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