São Paulo launch for Brazilian leather project
08/11/2013
He also launched a book and film about the initiative, which was a collaboration between Mr Fraga Ronaldo, artist Heloísa Crocco and 13 Brazilian tanneries.
It was conceived by CICB along with Brazilian Trade and Investment Promotion Agency to bring the Brazilian tanning industry “closer to the culture of design”. Mr Fraga worked with large-scale tanneries, while Ms Crocco led workshops in tanneries dedicated to specialist leather, such as ostrich, snake, fish and frog skin.
José Fernando Bello, executive president of CICB, explained: “Heloísa and Ronaldo had creative workshops with their respective tanneries, as well as individual consulting where they could evaluate the work and the possibilities of each company. The intention was to observe the reality of the industry and make it work for the project, extracting the talent and creativity of each tannery.”
Mauricio Medeiros, Design na Pele’s coordinator, added: “Leather manages to permeate people’s lives in practically every application. We want to stimulate its use in segments where leather is not as present as it could be, like decor, furniture, design and utilities. In industries such as automotive, upholstery or fashion, it has already become a strong player.”
The tanneries that took part were: Aplic Colour, Arte da Pele, Coming, Couros Bom Retiro
Courovale, Indústria de Peles Minuano, JBS Couros, Moderno, Natur, Romeu Couros, Schmechel Peles Exóticas, Soubach Special Leathers and the Anytry Marine & Exotic Leathers.
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