Lectra unveils fashion business model at CISMA
27/09/2013
Lectra CEO Daniel Harari, fashion marketing director Anastasia Charbin and managing director of Lectra China Andreas Kim shared their perspectives on this rapidly evolving market and suggested solutions for Chinese companies that are looking to expand their business activity.
Mr Harari said: “The world is changing rapidly and nowhere is this more true than in China. Increasing wages and growing purchasing power are giving rise to a powerful, new consumer base that is hungry for fashion. Western brands have led the way, but this maturing consumer is demanding innovative style and increased product choice. These will be key points of differentiation as companies battle for their share of China’s domestic market.
Ms Charbin commented: “Chinese consumers are now becoming true fashion aficionados. Clothing oneself is no longer enough and there is definitely demand for fresh styling, improved sizes, and overall better fit and quality. There has been a seismic shift in the fashion landscape and more and more manufacturers are now dabbling in branding and retail.”
Mr Kim added: “Those who have already made this transition are finding that the Chinese consumer has evolved and is far more sophisticated than ten years ago. They are now more design sensitive, which means that anyone aiming to sell to the Chinese market needs to compete in a drastically different way. A combination of technology and smart business processes will be crucial for them to quickly integrate these new areas of expertise.”
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