New creative director wants more “fantasy” at Delvaux

24/06/2013
Belgian luxury leathergoods brand Delvaux is proud of its claim to be the oldest leathergoods brand in the world, but its new creative director has said she will not be afraid to make changes to the company’s bags.

Founded in Brussels in 1829, Delvaux recently brought in former Chanel and Givenchy designer Christina Zeller as its new creative director. She said in recent comments to a local newspaper that she hoped to sweep away the brand’s image of making “bags for grandmas”.

Ms Zeller said: “Delvaux’s savoir-faire and tradition are beyond question, but what has been missing is a little bit of fantasy. What we need is slightly less conventional tone.”