A new look to promote Brazilian leather
21/03/2013
Developed through a partnership between the Centre for the Brazilian Tanning Industry (CICB) and Apex-Brasil, the country’s external trade and investment promotions agency, the campaign consists of a new logo, website, communications materials and stand design for trade shows.
“It is important to highlight that this is not just about improving the visual aspects of Brazilian leather, but also the way we speak about it,” said José Fernando Bello, CICB’s executive chairman, on announcing the new campaign.
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