Longchamp to devote pop-up store to its LM Cuir line

11/03/2013
Luxury leathergoods manufacturer Longchamp will install a pop-up store this spring in its flagship outlet in the rue Saint-Honoré in Paris dedicated to its LM Cuir line.

A new LM Cuir collection for spring-summer 2013 will have the run of the pop-up store, with bags, luggage items, belts and purses in seasonal colours including orange, indigo, red and sunshine yellow.

Eight further colours (including bubble-gum, lime green, blue lagoon, honey and terracotta) are available for custom-made items for customers wishing to take up an option called LM On Demand.

The pop-up store will open on March 23 and will occupy a space of around 45 square-metres.