Lectra appoints new Middle East and North Africa director
France-based leather industry technology provider Lectra has appointed Jean-Patrice Gros as director of the Middle East and North Africa region.
“Appointing Jean-Patrice Gros at the head of this region, with Turkey at the forefront, demonstrates our commitment in supporting this high-potential area. Turkey has been a major partner of many European fashion brands for several decades and has recently benefited from investments in the automotive sector, it is a flagship country for Lectra,” said Daniel Harari, Lectra CEO. “Renowned for the quality of its production, Turkey is the European Union’s second supplier of textile-clothing, behind China. Based on a dynamic internal market, the country continues to evolve into developing its own international fashion brands and automobile production centres. Lectra intends to introduce soon its PLM offer for fashion and its new automotive leather cutting solutions. These solutions, with high added value, will provide a real lever to develop and transform Mediterranean companies.”
“The expertise of Lectra’s teams in implementing innovative technologies, facilitating design and production, should enable Turkish industrialists, as well as industrialists from the whole region, to respond more easily to the rhythm of fast fashion and the flexibility required by the automotive industry,” said Jean-Patrice Gros.
During his 30 years at Lectra, Jean-Patrice Gros has gained international experience, which gives him extensive knowledge of the company’s offers and markets. He will accompany Lectra’s customers in their strategy of creating value, promoting synergies in the region and strengthening their links with European manufacturers. Mr Gros has been successively responsible for the International Advanced Technology Centre of Bordeaux, France, before being appointed head of sales in Canada and director of the Maghreb region.
