Turkish companies have said they are enjoying better times with their double-face offering thanks to the rise in popularity of boots like the UGG ones. A number of Turkish firms have decided to move into the sector, or expand existing production capacity.

However, one company, Ozderi San from Usak city, has said more traditional products such as rugs made from double-face material also remain popular. Company owner, Hasan Gungor, has a 50,000 square-metre annual production capacity for double-face rugs and offers more than 2,000 different designs. He added the company has dealers in the US, Canada, Belgium, Germany, South Africa and customers in more than 20 countries.

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