New board member at Hugo Boss
Germany-based luxury fashion leather goods and footwear group has appointed Christoph Auhagen to its managing board and as chief brand officer (CBO).
In his role as CBO, he will be responsible for the development and product-relevant control of the group’s brands.
Since the beginning of 2007, Mr Auhagen has been senior vice president at apparel, footwear and accessories company Esprit, responsible for the global position of the brand in terms of product development and acquisition, as well as the system-supported design of the collection for global retail and wholesale distribution.
Previously, Mr Auhagen was managing director of sales and marketing at Gerry Weber International AG.
“Christoph Auhagen possesses a profound knowledge of the areas of product development and brand positioning in various international fashion companies and, during his work, has acquired a knowledge of the vertical development and marketing of collections in the various distribution channels. We are convinced that he will be an outstanding addition to the company’s managing board”, said
Dr Hellmut Albrecht, chairman of Hugo Boss’ supervisory board.
