High-end European automotive brands have achieved positive results in South Korea in recent months, boosted by tax reductions and by a slump in sales for Japanese brands.

Consumers in South Korea bought a total of 128,236 imported cars in the first six months of 2020, an increase of 17% compared to the same period last year. Together three German brands, Audi-Volkswagen, BMW and Mercedes-Benz, claimed 65% of those sales, posting year-on-year growth of 44%. In parallel, sales of Japanese brands fell by 57%.

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