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LHCA brings student design competition to the UK

The Leather and Hide Council of America (LHCA) has launched a third design competition as part of its global ‘Real Leather, Stay Different’ programme. 

Following similar launches in China and Taiwan, LHCA has now teamed up with Leather UK to kick off a third design competition in the United Kingdom. Its aim is to provide a forum for design students from universities in different parts of the UK to develop and produce “trend-setting, inventive and inspiring leather consumer products”.

Design students participating in the competition will use leather made from US hides in their designs across several categories: apparel, footwear and fashion accessories. Leather must be the principal material of the final products participants produce.

Five respected design universities in the UK have agreed to participate in the competition: The University of South Wales, The University of Northampton, The London College of Fashion, Manchester Metropolitan University and De Montfort University.

Competition entries must include concept sketches, a technical drawing with detailed specifications and an illustration showcasing from where students drew their inspiration. Entrants will also have to produce a prototype of their design for the final judging stage, which will take place in May 2020. Participants will be assessed on the innovation and visual appeal of their entries.   

Winners in each category will receive an all-expenses paid training opportunity in the US, sponsored by LHCA. Runners-up in each category will receive a free, one-week Creative Leather Applications course at the Institute for Creative Leather Technologies at the University of Northampton.

The competition will also provide one student, chosen by public vote on social media, with one week’s work experience at leathergoods brand Mulberry. 

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