Booklet brings benefits
06/03/2009
Stahl’s recent Leather & Technology Forecast Spring-Summer 2010 booklet shows the many ways in which leather will be used to support the seasonal fashion colour forecast.
Throughout the booklet, leather samples are combined with illustrations to show the reader how colours, textures and surface effects will be used across Stahl’s six groups of colour. These are the same colours that were presented and fully illustrated in the earlier poster and colour forecast booklet. The specialist chemical company says there is an immediate relationship between colour predictions, surfaces and the impressive effects brought about by using the latest technology to create both colour and appearance.
While the colours are drawn from Stahl’s colour groups—'For your eyes only', 'Creation, 'Out of the ordinary', 'Iper couture', 'Simple in purity' and 'Hybrid environment'—the emphasis of this booklet is on the creative effects shown on the large leather samples attached to every page. Stahl says these samples give a strong visual impression in every case.
There is also a recognition that customers need to know what type of leather they are looking at. At the beginning of the booklet, every colour is named and alongside the type of leather used for the sample is listed. The company feels that this increases the value of the booklet.
Share this story:
