Damien Hirst Levi’s range includes leather
The Damien Hirst X Levi's collection, a limited-edition collection designed by Levi’s and British artist Damien Hirst, has now launched.
“I love the idea of art you can wear,” said Mr Hirst. “This way a lot of people get to own my stuff and in a not too precious way.” He added: “I’ve always worn Levi’s jeans and I saw a collection that Adrian Nyman made using Warhol’s art (on Levi’s denim) and loved it so much I bought the whole collection.”
According to Agnes Tann, strategic brand planning director for the Levi’s brand, Asia Pacific Division, based in Singapore: "Pablo Picasso is credited with being the first major artist to wear Levi's 501 jeans as his creative uniform, but Jackson Pollock made dark, paint-splattered 501 jeans the effigy of uncompromising creativity.”
The collection revolves around three key themes of Damien Hirst’s body of work: the skull, spots and butterfly. It includes jeans, t-shirts and an eye-catching leather and denim jacket.
