TV campaign for leather shoes
15/09/2008
The Spanish Association of Footwear Industry Associations (AICE) has launched a new television advertising campaign, aimed at boosting the image and consumption of leather footwear in the local market.
National, regional and local television stations will run commercials highlighting the quality of locally made leather shoes, put together by prize-winning director Daniel Nebot.
The advertisements will show all the craftsmanship that goes into producing a pair of quality leather shoes and trace a product from manufacture to the shop window.
The campaign will run until October 5.
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