Choice of leather for Ferrari customers
21/04/2008
With its customer base growing among China's new generation of super-rich entrepreneurs, Italian automotive manufacturer has extended to the Chinese market a programme that allows buyers of its 612 Scaglietti grand tourer to decide for themselves exactly how their cars will look.
This includes a choice of the type and colour of leather throughout the interior of the sports car.
Ferrari's sales in China increased by 48% last year.
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