A day after completing the deal to acquire UK car marques Jaguar and Land Rover, Indian firm Tata has pledged to preserve Jaguar their top-end identities.

One of the tactics Jaguar has employed to maintain a niche at the luxury end of the automotive market has been to allow customers to personalise their cars with special features such as monogrammed leather. Tata's background in the leather industry ought to make it possible for the brand to continue to offer this service.

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