Luxury auto sector maintains momentum
Despite concerns of a slowdown in sales in certain global regions because of the current economic uncertainties, it appears that the demand for luxury cars is as strong as ever, with two of the best known marques reporting record world sales for 2007.
Iconic British brand Bentley set a new global sales record in 2007, reporting strong growth in both the emerging and traditional markets. Retail sales increased 7% overall to reach 10,014 units worldwide for the year (exceeding 10,000 units for the time), with the UK posting a 7% increase, North America rising 4%, Europe improving 7%, and sales in the Asia Pacific region rising 18% (largely as a result of a staggering 93% increase in China alone).
“These results are a milestone for Bentley, which has strengthened its presence around the world, in both emerging and established markets” said Stuart McCullough, board member. “A major component of this is our export business, with overseas income in excess of £745 million.”
Germany’s Audi AG also posted record sales for the year, reporting 6.5% global growth, having sold 964,151 vehicles. Gains were again reported in all of the company’s geographic regions with China once again leading the way.
Sales improved 4.3% in Europe (including Germany), 4.5% in America, 20.5% in the Asia-Pacific region (with sales in China and Hong Kong rising 24.8%), and by 12.8% in Africa and the Near and Middle East.
“The outstanding sales figures for 2007 are an important step on the path to reaching our ambitious corporate goals. We were able to grow in all sales regions and we will continue to maintain our fast pace in 2008,” said Rupert Stadler, chairman.
