China Shoe enters the retail market

29/11/2007

Independent shoe manufacturer China Shoe Holdings Inc. will enter the retail segment in December with the opening of five company-owned stores in the Shanghai region. The outlets will focus on the company’s ‘Kangies’ brand and will be run as a pilot programme which if successful will lead to further expansion.

Commenting on the move into the retail sector, president and chief executive, Gu XianZhong, said, "The commencement of these retail stores is only the first step of our plan of entering the China retail footwear market. Our strong financial performance offers us the perfect backing to carry out our retail strategy of having a nationwide retail network in 2008. We feel fully confident that the successful execution of our retail strategy will drive our growth in the future."

Based in Shanghai, China Shoe manufactures, designs and sells private label and own brand footwear throughout China and abroad, principally in Japan.