High-end Italian companies go public and look east
According to a new report many high-end Italian fashion and luxury goods companies, many of which are still family-run businesses, are opting to float their firms on the stock markets in an attempt to compete with the French powerhouses such as LVMH Moet Hennessy Louis Vuitton and PPR.
According to the study, released by Reportlinker.com, going public will help Italian companies, such as Giorgio Armani, Prada, Dolce & Gabbana, Roberto Cavalli and Salvatore Ferragamo, to raise the cash required to expand and compete more effectively.
Meanwhile the report also focuses on other major Italian firms such as such as Mariella Burani Fashion Group, Benetton Group, Luxottica, Bulgari, Safilo, Tod's and Geox, which are implementing strategies aimed at generating growth and profitability in the fast growing markets of Russia, China and India.
The report also analyses the performance of the leading Italian fashion companies in the global markets and assesses the major trends of the industry.
