The Madrid International Fashion Fair SIMM is to change its image and layout, as well as introducing a new ambassador, known as SIMMY at the next show to be held on August 31 to September 2.

The different sections of SIMM have been renamed Gala, Diva, Perlas (Pearls), Alma (Soul), Eterna (Eternal), Alas (Wings), Besos (Kisses) and Libre (Free). Gala (Hall 1) will present the glamour of party-wear and eveningwear, featuring dresses hats and jewelled bags. Hall 3 will incorporate Perlas, which will include the collections of Anna Mora, Cadena La Maglia, Carmen Melero, Elisa Cortés, María Mariño and Mireia Bisbe, among others, representing eternal femininity.

Alongside this section, Diva will be sensual and exuberant, with glamorous designs and accessories from Saga Ibáñez, Tapioca, Gizia, Chiara & Co, Sam Rone and Lacompel di Landi Andrea.

Alma in Hall 5, will be divided into four sections. Alma Aire, a trends workshop for new fashion ideas. Shapes, volumes and materials will appear at Alma Energía, while Alma Tierra will highlight natural textures, intense colours and handcrafted accessories. Alma Agua will feature swimwear from companies such as Beachcouture, Fantasy Love, Sol e Energía, Swim Days Beachwear and Espago Ben Brasil.

The fair is expected to host more than 800 exhibitors.