Price-led customers lead to losses at Wilsons
US
Commenting on the results Michael Searles, chairman and CEO, said, "Our results for the quarter are where we expected them to be, however, not where we would like them to be. It is clear from our transaction volume, which is down significantly to last year, the ‘price-only customer’ has opted out. While we do not have the technology to measure conversion rates in all stores, we do know that the customers who are coming in to most stores are spending more than they did last year.”