Timberland to become carbon neutral by 2010

23/04/2007
 
As concerns about the environment continue to rise, US-based outdoor footwear and apparel brand The Timberland Company’s Earth Day—which will welcome than 9,000 volunteers at 170 service events around the globewill look at ways of reducing its environmental footprint. The 2007 volunteer events will focus on reforestation via a variety of activities such as planting trees, refurbishing trails and greenways and restoring native species. The activities will support the company’s larger goal to become carbon neutral by 2010.

It also plans to launch the following several new initiatives including the “Plant One On Us” programme in the USA, under which the company will plant one tree for every $150 spent online or in Timberland retail stores.