Brazil increases exports to Latin American neighbours

15/03/2007
 
Following a decline in its exports to the US, the country's main export market, Brazil’s footwear industry has increased its focus on trade with its neighbouring countries. While the total volume exported has dropped 5% since 2003, exports to other Latin American countries have grown 22%. Shipments to the US
have dropped from 90% of its total shoe exports to 50%.  

Cléber de Oliveira, export manager for men's leather shoe manufacturer Freeway, revealed that, from
Mexico southwards, Brazilian shoes were “always welcome”. Colombia has been tipped as one of the markets offering most potential with exports to the country already having increased from 922,000 pairs in 2003 to 2.6 million in 2006. 

Shoes with leather uppers form a large part of the country’s exports to the region, a stark contrast to the Chinese synthetic goods that are in direct competition with Brazilian footwear. Consultant to the Brazilian Association of Footwear Manufacturers (Abicalçados), Ivânio Batista, said: “It is easier for us to compete with shoes made in Italy than with those made in China.” Exports from synthetic shoe manufacturers have also expanded in the region due to lower prices.