CEC to present project results at Simac and Tanning-Tech
The European Confederation of the Footwear industry (CEC) will reveal the results of its R&D project ‘CEC-Made-Shoe’ at Simac and Tanning-Tech in
The project aims to alter the approach of the footwear sector from focusing on footwear products to focusing on the people wearing the footwear, represented by three ‘dimensions’ of the human being—comfort, environment and customisation. The concept of ‘comfort’ focuses on the foot in all the aspects of walking, running and standing, ‘environment’ focuses on 100% eco-friendly materials and sustainable processes, whilst 'customisation' aims to improve consumers’ involvement in style and fashion.
It is hoped that the project will facilitate fast reaction and delivery to market, new shoe (product) concepts, and innovative material and process developments which are preferably environmentally sustainable. In addition, it aims to develop new strategies for sales, training and dissemination activities and the overall electronic integration of the supply chain.
