Hartmann targets younger consumers

05/03/2007
 
Long-established US-based luggage and leather goods manufacturer Hartmann, Inc. has launched its new Aviator Collection at The Travel Goods Show in Las Vegas
, which has been specifically designed to appeal to a younger consumer. According to the company’s president, Dave Herman, the lightweight, durable collection created in softly milled, full-grain leather “is a way for Hartmann to reach out to new consumers with a new look and more affordable price point.”