The limited edition collection is based on the standard firefighter's jacket but is crafted from specialist leather and precious metals. It has been endorsed by the Uniformed Firefighters Association (UFA) of Greater New York and the Los Angeles County Fire Department's Memorial.

The collection consists of three designs: The Platinum Series, which features handcrafted pure platinum fireman’s clips and button details. Only three of these jackets are available world-wide, each with a price of $100,000. The Gold Series features solid 18-carat white-gold fireman’s clips and buttons, with a price tag of $75,000 with only four available. The Silver Honor Series features solid handcrafted pure sterling silver fireman’s clips, buttons and sterling sliver plated zippers with a price tag of $10,000. Only 343 Silver Honor series turnout coats will be available worldwide in honour of the 343 that gave their lives on September 11. All the jackets are made from rich Italian leather and trimmed with soft suede.

At least 10% of the proceeds will be given to the UFA’s charities that support the families of fallen firefighters.