The French National Leather Council will be carrying out a media campaign from October aimed at promoting the use of leather including leather as a material, the finished product and the leathermaking process.

Television coverage will highlight all the different ways leather is used in daily life. The Council will also be promoting October 25 as ‘Leather Day’ to coincide with St. Crespin’s Day in France. The campaign will also involve retailer promotions and various other activities promoting leather.