Stahl Asia  used the recent Guangzhou Shoe and Leathergoods Fair to launch a new marketing initiative based on its symposium theme “Fashion Future” and a slogan to highlight its emphasis on fashion, “Fashioning Your Future”. The theme and the slogan will be used in the coming months to link all presentations and fashion aids produced by Stahl Asia for its customers throughout the region.

The two slogans, in both Mandarin and English, along with the Stahl logo, were projected in a “dancing light display” above a new collection of leather finishes shown both on sides and on a collection of shoes, belts and handbags. Customers visiting the stand were presented with the latest trend catalogue containing photographs of the key leathers on display together with details of the products used and the latest colour trends.

Over 150 finishes were displayed on examples of leather almost all of which had been processed by Stahl’s Colours and Tanning Products Division in Asia, assisted by team members from India, Europe and the USA. Leathers were grouped to represent trends focussing on Cationics, Old Worn effects (including the rough-surfaced “Old Emperor” and the more subtle silky surface of “Old Empress”), and Fantasy effects such as “New York Lights” in which silver Stucco had been spotted onto black leather to give an impression of skyscrapers against the night sky. Upgrading, Maquillage and Brush-off were used throughout the display to demonstrate how easily blemished surfaces could be disguised.